Amira Foods INC

FROM THE DESK OF CHAIRMAN - AMIRA FOODS INC
Events Experiential - Modern Age Sales Pitch : Building Brand Loyalty through Creative Consumer Engagement
Experiential selling offers an interactive brand experience to drive consumer engagement and immerse them into the values of brand both in and away from point of purchase.
What's important is to keep in mind to be ableto deliver a creative strategy that is data led and driven by insight.
The whole idea of using sociocultural events as a platform is to showcase our brands, engage customers - consumers directly and make a high intensity impact.
Our sales pitches are programmed in a manner that hits the target customer emotionally and blends into their buying character. Its important to understand that the customer should never be under estimated or taken for a ride. At Amira we ensure that we use the correct ratio of sales programme design, consumer socio culture, select - train our front line sales promoters and ensure logistics of the programme are well net worked. The launch of the campaign during high density cultural season is to generate maximum eye ball and create brand awareness. This is what we call as the POWER of FOOD Connect.
AMIRA NOW AVAILABLE AT JAMMU, AGRA
AMIRA is now available at Bharti Wal-Mart's 13th Best Price Store at Jammu. We also occpied the most promient branding locations of the store to ensure that the brand stood out amongst the existing in clutter.
AMIRA carried out wet sampling as well as occupied branding visibility in category @ Best Price Agro Store.
SERVING NOW AMIRA BASMATI RICE ; THE BEST BASMATI MONEY CAN BUY
AMIRA joins hands with TPG Whole Pvt. Ltd. Knwn as Vishal Mega mart Stores. AMIRA launched its basmati rice with a bang by running a very special promotion on Amira Guru Daily Basmati Rice (Buy1 Get1 + 1 gm Hallmarked Silver Coins + 2kg Sugar). The promotion started on onset of DIwali season and is running successfully across all the Vishal Megamart stores (PAN India).
AMIRA'S ASSOCIATES FOR DURGA PUJA CELEBRATION AT DELHI & KOLKATA
AMIRA participated at the Sarbojanin Sree Sree Durgotsav 2011, organized by Udayan Sangha, Kolkata. AMIRA occupiedthe most prominent place at the Deshbandhunagar beguiati premises where the puja took place. AMIRA's greeting banners were all over the place. The concept of this association was that Durga Puja festival is a great platform to connect with a rice eating audience and create brand visibility as well as induce trials with prospective consumers. This also gives us an opportunity to greet all our customers, cunsumers connect a loyal bond with brand and exchange festive greetings.
AMIRA made presence at the Co-operative Ground Durga Puja, C R Park, New Delhi. AMIRA had an exclusive stall to showcase our brands and carry out rice sampling. The AMIRA activity promoters had a special focus on the product and brand awareness. Special schemes were being run on the premium brands- Amira Pure Traditional Basmati Rice, Amira Goodlength Slim & Slender Basmati Rice, Amira Sharbati Long Grain Aromatic Rice and Amira Daily Fresh Basmati Rice. The overall experience in terms of customer response and sales was excellent. AMIRA also organized 3 day sampling activity of Amira Basmati Rice wherein veg-pulav was served to the customers to have real time experience before purchasing the same.

Rate this Article

Nishant Sangal has published 1 article. Article submitted on May 21, 2012. Word count: 539

Our cook at the River Kwai Farm was a genius who had worked for various embassies in Bangkok. Using the fresh vegetables and the ducks and chickens we kept live on the farm, she invented some wonderful dishes...

Written by: Dick Sandler

Since the introduction of wheat, noodles have always played a major role in the menus of many cultures. A great advantage of noodles is that they are also able to be made from rice. Thick noodles that are flat are used very often when cooking these dishes.

Written by: George Roy

"Benefits of Introducing Rice in Your Diet" can be a real winner to the type of healthy lifestyle you'd desire, because this popular food source is one of the most healthful additions you can make to your diet choices.

Written by: Bob Shroy

Lesser known outside Indian households, the Curry Tree, grows to a small tree in size. Curry leaves are used extensively used in southern and western Indian, as well as Sri Lankan cooking. Slightly citrusy with a flavor of curry, these leaves are a must for Indian cooking.

Written by: Chris Rawstern

reade more... Résuméabuiyad

All Food Recipes

Last but not least with the net and the worldwide spread of facts, as perfectly as present day mass-tourism, the affect of foreign foods on Thai cuisine has by no means been so major.

Thai foods is flavorful and fragrant. Some of the meals can be fiery scorching and incorporate plenty of chilies but there will even now be an underlying softness and delicate taste. To grasp this design of cooking, you will need to have to understand about the harmony involving salty, spicy, sweet and sour tastes.

Thai food characteristics fresh spices, herbs, and nothing too large. This cuisine presents a light, clear, and very fresh flavor, which is why it is so exceptional and really favorite. Most Thai recipes are easy to get ready and just simply call for a wok, a handful of refreshing herbs and some meat, fish or veggies. Usually use fresh new elements and slice your meat thinly so it soaks up loads of taste.

A Nearer Seem At Curries

There are four standard curries in this cuisine and they are green, red, massaman, and panang. You can make your own curry pastes working with a flavorless oil with spices. Blend the paste in a foods processor and freeze or refrigerate it.

Thai curries are commonly served with jasmine rice. Cook a few tablespoons of your favorite curry paste in a very very hot wok with the thick component of some coconut milk, and then thin the sauce with thin coconut milk. Coconut milk is put to use a ton in the south of Thailand as the liquid in curry recipes and you can retail store it on the shelf or in the refrigerator. If you refrigerate it, the milk will separate. You can them use the thicker piece to fry your curry paste in the wok and the runny element to thin the sauce afterwards.

You will have to have a wok for effective Thai cooking for the reason that greens and other substances need to be cooked through a extremely large warmth really rapid. You really should 1st heat up the wok and wait for it to smoke, then create the oil. This is unique from western cooking when you create the fat and then warm the pan up.

Key Thai Components

An individual of the most distinctive tastes in this cuisine has to be lemongrass. This clean-tasting plant can be chopped coarsely to include taste to fish or chicken or thinly sliced for stir fries. Lower the close off of the stalk and peel 3 layers off just before you chop it. Kaffir lime leaves have a leathery come to feel and they will brighten up your recipes. You can freeze these and thaw them on the countertop just in advance of you use them.

Bird's eye chilies are very small but do not let their diminutive dimensions fool you for the reason that they are extremely spicy! In simple fact you really should put on rubber gloves to tackle them because they can burn your skin. Galangal looks a bit like ginger but it is not as powerful. Certainly not use ginger alternatively for the reason that the two vegetation have incredibly unique flavors. Thai basil does not taste like Italian basil - it tastes more like anise.

Fish sauce is made from fish which has been fermented for a 12 months and a fifty percent or additional.

reade more... Résuméabuiyad

101 Never-Fail Christmas Dessert Recipes More Information

Before we start "dishing" out certain Christmas dessert recipes, let us speak about this superb item.

With the approaching of Christmas, amongst contacts and relatives several discussions arouse between people who prefer the pandoro and who the panettone, two common desserts of Italian feasts and not only.

Christmas and Thanksgivings are celebrated around the world with extravagant meals and unique Christmas desserts. It is a time when all of us will let down our guard and partake of desserts that we'd steer clear of during the year. What more advantageous method that can there turn into after a lavish meal, than to indulge in sweet treats that can be such a component of festive traditions.

Desserts will almost allways be excellent to have after a meal. But many people assume they're hard to prepare, while dessert recipes are quite simple to make.

|You don't need to give up desserts during the Christmas excursion simply thanks to you may be on a lo-cal diet. One can find a variety ways to include wholesome desserts into your Christmas menus and they can be so delicious nobody will suspect they can indeed be moreover good for you. Listed below are recipes for two of my preferred healthful Christmas desserts.

Easy to make decadent Christmas desserts simply might as well make your traditional Christmas feast brand new and pleasing this year. Trying not to make identical vacation desserts each break may be a challenge. This year have a shot a couple of brand new recipes, and make a few of the simple to make decadent Christmas desserts ever. Decadent would not necessarily have got to suggest calories; although there are times when you should be in a position to moderately benefit from the things you love this includes a lot preferred easy to make decadent Christmas desserts.
|If you are similar to that of me and many number of other individuals within the world, you don't want to gain weight on the Christmas holidays. You can find work-arounds for a great deal of things-low-sodium recipes for your turkey and stuffing, baked sweet potatoes instead of candied yams, and so forth. However tracking down holistic Christmas desserts can easily appear to be seeking oases in a barren desert. However, it's truly not quite that difficult. Here are some uncomplicated key points perhaps you may wish to try out.

|Christmas desserts don't all will want to turn out to be cakes and cookies! Occasionally the simplest desserts can also turn out to be easy, good and easy on the sugar!

Christmas desserts are sometimes decadent and delicious. They are really also commonly too high in fat and calories; however, they do not necessarily might want to be.

reade more... Résuméabuiyad

Amira Foods INC

FROM THE DESK OF CHAIRMAN - AMIRA FOODS INC
Events Experiential - Modern Age Sales Pitch : Building Brand Loyalty through Creative Consumer Engagement
Experiential selling offers an interactive brand experience to drive consumer engagement and immerse them into the values of brand both in and away from point of purchase.
What's important is to keep in mind to be ableto deliver a creative strategy that is data led and driven by insight.
The whole idea of using sociocultural events as a platform is to showcase our brands, engage customers - consumers directly and make a high intensity impact.
Our sales pitches are programmed in a manner that hits the target customer emotionally and blends into their buying character. Its important to understand that the customer should never be under estimated or taken for a ride. At Amira we ensure that we use the correct ratio of sales programme design, consumer socio culture, select - train our front line sales promoters and ensure logistics of the programme are well net worked. The launch of the campaign during high density cultural season is to generate maximum eye ball and create brand awareness. This is what we call as the POWER of FOOD Connect.
AMIRA NOW AVAILABLE AT JAMMU, AGRA
AMIRA is now available at Bharti Wal-Mart's 13th Best Price Store at Jammu. We also occpied the most promient branding locations of the store to ensure that the brand stood out amongst the existing in clutter.
AMIRA carried out wet sampling as well as occupied branding visibility in category @ Best Price Agro Store.
SERVING NOW AMIRA BASMATI RICE ; THE BEST BASMATI MONEY CAN BUY
AMIRA joins hands with TPG Whole Pvt. Ltd. Knwn as Vishal Mega mart Stores. AMIRA launched its basmati rice with a bang by running a very special promotion on Amira Guru Daily Basmati Rice (Buy1 Get1 + 1 gm Hallmarked Silver Coins + 2kg Sugar). The promotion started on onset of DIwali season and is running successfully across all the Vishal Megamart stores (PAN India).
AMIRA'S ASSOCIATES FOR DURGA PUJA CELEBRATION AT DELHI & KOLKATA
AMIRA participated at the Sarbojanin Sree Sree Durgotsav 2011, organized by Udayan Sangha, Kolkata. AMIRA occupiedthe most prominent place at the Deshbandhunagar beguiati premises where the puja took place. AMIRA's greeting banners were all over the place. The concept of this association was that Durga Puja festival is a great platform to connect with a rice eating audience and create brand visibility as well as induce trials with prospective consumers. This also gives us an opportunity to greet all our customers, cunsumers connect a loyal bond with brand and exchange festive greetings.
AMIRA made presence at the Co-operative Ground Durga Puja, C R Park, New Delhi. AMIRA had an exclusive stall to showcase our brands and carry out rice sampling. The AMIRA activity promoters had a special focus on the product and brand awareness. Special schemes were being run on the premium brands- Amira Pure Traditional Basmati Rice, Amira Goodlength Slim & Slender Basmati Rice, Amira Sharbati Long Grain Aromatic Rice and Amira Daily Fresh Basmati Rice. The overall experience in terms of customer response and sales was excellent. AMIRA also organized 3 day sampling activity of Amira Basmati Rice wherein veg-pulav was served to the customers to have real time experience before purchasing the same.

Rate this Article

Nishant Sangal has published 1 article. Article submitted on May 21, 2012. Word count: 539

Our cook at the River Kwai Farm was a genius who had worked for various embassies in Bangkok. Using the fresh vegetables and the ducks and chickens we kept live on the farm, she invented some wonderful dishes...

Written by: Dick Sandler

Since the introduction of wheat, noodles have always played a major role in the menus of many cultures. A great advantage of noodles is that they are also able to be made from rice. Thick noodles that are flat are used very often when cooking these dishes.

Written by: George Roy

"Benefits of Introducing Rice in Your Diet" can be a real winner to the type of healthy lifestyle you'd desire, because this popular food source is one of the most healthful additions you can make to your diet choices.

Written by: Bob Shroy

Lesser known outside Indian households, the Curry Tree, grows to a small tree in size. Curry leaves are used extensively used in southern and western Indian, as well as Sri Lankan cooking. Slightly citrusy with a flavor of curry, these leaves are a must for Indian cooking.

Written by: Chris Rawstern

reade more... Résuméabuiyad

101 Never-Fail Christmas Dessert Recipes More Information

Before we start "dishing" out certain Christmas dessert recipes, let us speak about this superb item.

With the approaching of Christmas, amongst contacts and relatives several discussions arouse between people who prefer the pandoro and who the panettone, two common desserts of Italian feasts and not only.

Christmas and Thanksgivings are celebrated around the world with extravagant meals and unique Christmas desserts. It is a time when all of us will let down our guard and partake of desserts that we'd steer clear of during the year. What more advantageous method that can there turn into after a lavish meal, than to indulge in sweet treats that can be such a component of festive traditions.

Desserts will almost allways be excellent to have after a meal. But many people assume they're hard to prepare, while dessert recipes are quite simple to make.

|You don't need to give up desserts during the Christmas excursion simply thanks to you may be on a lo-cal diet. One can find a variety ways to include wholesome desserts into your Christmas menus and they can be so delicious nobody will suspect they can indeed be moreover good for you. Listed below are recipes for two of my preferred healthful Christmas desserts.

Easy to make decadent Christmas desserts simply might as well make your traditional Christmas feast brand new and pleasing this year. Trying not to make identical vacation desserts each break may be a challenge. This year have a shot a couple of brand new recipes, and make a few of the simple to make decadent Christmas desserts ever. Decadent would not necessarily have got to suggest calories; although there are times when you should be in a position to moderately benefit from the things you love this includes a lot preferred easy to make decadent Christmas desserts.
|If you are similar to that of me and many number of other individuals within the world, you don't want to gain weight on the Christmas holidays. You can find work-arounds for a great deal of things-low-sodium recipes for your turkey and stuffing, baked sweet potatoes instead of candied yams, and so forth. However tracking down holistic Christmas desserts can easily appear to be seeking oases in a barren desert. However, it's truly not quite that difficult. Here are some uncomplicated key points perhaps you may wish to try out.

|Christmas desserts don't all will want to turn out to be cakes and cookies! Occasionally the simplest desserts can also turn out to be easy, good and easy on the sugar!

Christmas desserts are sometimes decadent and delicious. They are really also commonly too high in fat and calories; however, they do not necessarily might want to be.

reade more... Résuméabuiyad

Choosing The Perfect Charcoal Grill

 Loading ...

Everyone loves good, old fashioned charcoal grilling. Aside from being cheaper than other grilling methods, it adds a raw, distinctive taste to your sausages, burgers, ribs, and other grilled items. Some people prefer charcoal grills over gas grills because they are easier to transport and are safer to use than gas. While there are differences in opinion and preference among grillers, it still remains that charcoal grills are here to stay. So be it an picnic, or an outdoor grill, charcoal grills will more that make up their worth in usefulness and reliability. When choosing charcoal grills, however, it pays to know what your needs are and to know the pros and cons of having such a grill over the other available grills around.

1. Cooking Space

First of all, you have to determine how much space you need for grilling. If you are grilling for a small family of three, you will do well enough with a 75 square-inch grill. You will have to consider larger grills if you are cooking for more people. It doesn’t make sense if you bring a puny sub-75 inch grill to a large picnic. Remember that the size of your grill increases the amount of items you can grill exponentially. Just looking at the grill won’t give you a clear idea on how big the grilling area is. Some grills have a warming rack that increases the perceived size of your grill.

2. Portability

- Get grills that have wheels

- Try choosing grills whose parts are ergonomic and efficient

- Lessen the risk of damaging your grill when transporting

- Your grill also has to withstand the rigors of outdoor use

- It does not pay to purchase a flimsy looking grill – go for those that are durable and lasting

3. Convenience

Some charcoal grills come with their own igniters. Try choosing grills that have this option. Other grills need lighter fluid to fire up. With the built-in igniter, you will not need lighter fluid anymore. On the other hand, you may want to avoid lighter fluid altogether. Some people dislike the taste and smell this fluid adds to the grill. If you must, use alcohol instead. It burns odorless and does not ruin the flavor of your food. Choose grills that allow you to easily access the ash pan. This makes cleaning the grill a lot easier. It also lessens the amount of ash flakes that may settle in your food. Also, lids are a very important part of the grill. Choose a grill that has a lid to keep the heat trapped within the grill. This allows for faster and smokeless grilling.

The materials used in making the grill are also very important. Some grills are made of material that easily corrodes or does not stand up well against the elements. Stainless steel grills hold up remarkably well to both the weather and the heat of the grill. Try avoiding painted grills as the paint may easily flake of. Although lightweight, durable materials are hard to come by among grills, you would do best to look for such. Remember, though, that first and foremost, the most important built characteristic you are looking for in a grill is durability.

Word count: 535

reade more... Résuméabuiyad

All Food Recipes

Last but not least with the net and the worldwide spread of facts, as perfectly as present day mass-tourism, the affect of foreign foods on Thai cuisine has by no means been so major.

Thai foods is flavorful and fragrant. Some of the meals can be fiery scorching and incorporate plenty of chilies but there will even now be an underlying softness and delicate taste. To grasp this design of cooking, you will need to have to understand about the harmony involving salty, spicy, sweet and sour tastes.

Thai food characteristics fresh spices, herbs, and nothing too large. This cuisine presents a light, clear, and very fresh flavor, which is why it is so exceptional and really favorite. Most Thai recipes are easy to get ready and just simply call for a wok, a handful of refreshing herbs and some meat, fish or veggies. Usually use fresh new elements and slice your meat thinly so it soaks up loads of taste.

A Nearer Seem At Curries

There are four standard curries in this cuisine and they are green, red, massaman, and panang. You can make your own curry pastes working with a flavorless oil with spices. Blend the paste in a foods processor and freeze or refrigerate it.

Thai curries are commonly served with jasmine rice. Cook a few tablespoons of your favorite curry paste in a very very hot wok with the thick component of some coconut milk, and then thin the sauce with thin coconut milk. Coconut milk is put to use a ton in the south of Thailand as the liquid in curry recipes and you can retail store it on the shelf or in the refrigerator. If you refrigerate it, the milk will separate. You can them use the thicker piece to fry your curry paste in the wok and the runny element to thin the sauce afterwards.

You will have to have a wok for effective Thai cooking for the reason that greens and other substances need to be cooked through a extremely large warmth really rapid. You really should 1st heat up the wok and wait for it to smoke, then create the oil. This is unique from western cooking when you create the fat and then warm the pan up.

Key Thai Components

An individual of the most distinctive tastes in this cuisine has to be lemongrass. This clean-tasting plant can be chopped coarsely to include taste to fish or chicken or thinly sliced for stir fries. Lower the close off of the stalk and peel 3 layers off just before you chop it. Kaffir lime leaves have a leathery come to feel and they will brighten up your recipes. You can freeze these and thaw them on the countertop just in advance of you use them.

Bird's eye chilies are very small but do not let their diminutive dimensions fool you for the reason that they are extremely spicy! In simple fact you really should put on rubber gloves to tackle them because they can burn your skin. Galangal looks a bit like ginger but it is not as powerful. Certainly not use ginger alternatively for the reason that the two vegetation have incredibly unique flavors. Thai basil does not taste like Italian basil - it tastes more like anise.

Fish sauce is made from fish which has been fermented for a 12 months and a fifty percent or additional.

reade more... Résuméabuiyad

Capt N Salsa S Grill Roasted Yard Bird

 Loading ...

Wow I have a hankering for some really good grill roasted chicken, the melt in your mouth variety with some fresh homemade salsa slathered right on top. Just seems that we never have time during the lazy days of summer to get everything done. You know, you have to mow the grass, weed the garden and if you’re lucky harvest a bounty of fresh produce from your own little truck farm.

Now you expect me to cook supper too? It’s time to tell you my secret and go hunting for my favorite “yard bird”, Capt’n Salsa’s Grill Roasted Yard Bird, to be exact.

Yes.

Delicious golden brown moist and tender some of the best melt in your mouth grill roasted chicken you will ever eat. Now, don’t let the hunting phrase concern you. The extent of hunting chicken for me is looking for a big plump 3

reade more... Résuméabuiyad

Aussie Chef Shares Culinary Secrets With Americans

 Loading ...

What if a famous Australian chef came to your home and offered to make dinner?

That’s the premise of a new television cooking show-but with a twist. Chef Curtis Stone is making his debut on American television, ambushing unsuspecting shoppers with an offer they simply can’t refuse. Each episode in the series called “Take Home Chef,” shown Fridays at 8:00 p.m. on TLC, begins with a covert Stone racing through a grocery store as he searches for the perfect culinary partner. Once he’s found one he turns on the charm, offering to accompany the shopper home and prepare a gourmet meal using the items in his or her shopping cart-plus a few savory extras.

Once participants seem willing to go along with this culinary adventure, they take Stone home and work with him in their own kitchens or out at the grill to create a delicious dinner. And, as Australians are known for “throwing another one on the barbee,” Chef Stone is likely to be sharing a lot of his grilling secrets from Down Under, while at the same time learning how to function in an average American kitchen.

Some of the grilling tips offered in “Take Home Chef” include:

• When cooking larger pieces of meat, like roasts, pile the coals on one side and place the food on the other. This allows for indirect cooking and reduces charring.

• Don’t use charcoal lighter fluid or briquettes that have added starter fluid built into them. This will leave an unpleasant taste in the smoke.

• Rubs are one of the best things you can use to add flavor to your meat. They are combinations of spices that seal in the flavor of the meat, form a tasty crust, enhance color and pull moisture from the air while drawing juices from inside the meat, causing the meat to marinate itself as it cooks.

Chef Curtis Stone started his culinary career at The Savoy Hotel, in his hometown of Melbourne, Australia at the age of 18. The European and British chefs he knew there taught him the importance of working abroad to increase one’s experience and skills. That’s why, once he’d qualified as a chef, he set off for Europe to experience Italy, France and Spain before finally arriving in London.

There, he was eventually promoted to be head chef at the critically acclaimed Quo Vadis, a London institution since 1926.

So what’s this new American TV show like for Chef Stone? “Cooking in someone else’s home can be absolutely anything; it can be fabulous or a complete disaster,” he says. “It’s the fear of the unknown that makes it so exciting.”

Word count: 446

american cook show with aussie chef

reade more... Résuméabuiyad