Amira Foods INC

FROM THE DESK OF THE PRESIDENT - AMIRA FOODS INC
Experiential events - modern age sale: building brand loyalty through the creative engagement of consumer
Experiential sale offers an interactive experience brand to promote the participation of consumer and dip into brand values in both from the point of purchase.
The important thing is to keep in mind to be able to deliver a creative strategy that is directed and driven by the penetration of data.
The idea of using socio-cultural events as a platform to showcase our brands, engage customers - directly to consumers, and achieve a high intensity impact.
Our sales plots are programmed in a way that hits the target customer emotionally and is integrated in the role of purchase. It is important to understand that the customer should never under estimate or kidding. To Amira that we make sure that I use the correct proportion of the retail program design, consumption partner culture, select - train our front line sales promoters and logistics of the program are well NET worked. The launch of the cultural season of high density is generating maximum eye ball and create brand awareness. This is what we call as the food Connect power.
AMIRA IS NOW AVAILABLE IN JAMMU, AGRA
AMIRA is now available in 13 best price shop of Bharti Wal-Mart in Jammu. We also occpied more promient mark locations of the store to make sure that the mark stood out among the existing mess.
AMIRA performed wet sampling as well as occupies brand visibility in category @ best price Agro shop.
SERVE NOW AMIRA BASMATI RICE; THE BEST BASMATI THAT MONEY CAN BUY
AMIRA joins hands with TPG all Pvt. Ltd. Knwn as Vishal Mega mart Stores. AMIRA launched its basmati rice with a bang by running a very special promotion at Amira Guru daily Basmati rice (Buy1 Get1 + 1 gm Hallmarked silver coins and 2kg of sugar). The promotion began the start of the season of DIwali and is running successfully in all that the Vishal Megamart store (PAN India).
ASSOCIATED FOR DURGA PUJA CELEBRATION OF AMIRA IN DELHI & KOLKATA
AMIRA participated in Sarbojanin Sree Sree Durgotsav 2011, organized by Udayan Sangha, Kolkata. AMIRA occupiedthe more prominent place on the premises of Deshbandhunagar beguiati where he bid it. AMIRA greeting posters were everywhere. The concept of this partnership was that Durga Puja festival is a great platform to connect with a sacrificed public and create brand visibility as well as induce trials with potential consumers. This also gives us the opportunity to say hello to all of our customers, cunsumers connect a loyal bond with the brand and Exchange holiday greetings.
AMIRA was present at the co-operative land Durga Puja, C R Park, New Delhi. AMIRA had a unique position to show our brands and perform sampling of rice. The promoters of the AMIRA activity had a special focus on awareness of brand and product. Special regimes were executed in premium brands - Amira pure of the traditional Basmati rice, Amira Goodlength Delgado Delgado & rice Basmati, Amira Sharbati daily fresh Basmati rice Amira and aromatic long-grain rice. The global experience in terms of response to customer and sales was excellent. AMIRA also organized the activity of sampling of 3-day rice Basmati Amira where veg pulav was served to the customers to have real experience in time before buying it.

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Nishant Sangal has published 1 item. Article submitted on May 21, 2012. Word count: 539

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